The interior design trend which showed the largest increase in search volume is ‘rattan furniture’, which demonstrated a massive 809% increase in search interest from the 1st of March to during the lockdown period.
This trend likely showed such a huge increase for two reasons – one being the fact that rattan style furniture inside of the house is becoming a huge trend for 2020, and the other being that people are looking for rattan outdoor furniture to make the most of their gardens during the sunny lockdown period.
Following on from that, other garden trends saw a huge spike in search interest including ‘garden hot tub’ with a 525% increase in search volume, ‘garden seeds’ with a 400% increase in search volume, and ‘garden design ideas’ with a 244.8% increase in search volume. All clear indications that people are looking to kit out their gardens this summer to make the most of a holiday at home if they won’t be able to travel.
Another trend which saw a huge increase in search volume was ‘chaise lounge’, with a 244.8% increase in people searching for this luxe furniture
item. A chaise lounge is certainly not an essential item but could be something people are searching for to treat themselves to a taste of hotel chic in their own homes.
Another luxe item people have been searching for is line art to adorn their wall – again a very stylish touch to create an element of hotel elegance at home. This particular style of art was the most searched for interior design trend during the lockdown period, with an average search score of 83.7 and a 92.3% increase in searches since before lockdown.
The second most searched for interior design trend during lockdown is ‘living walls’. This new trend brings the outside inside, with greenery on your indoor walls.
Whether it is people looking to recreate a taste of an exotic Mediterranean hotel at home, or those who don’t have a garden bringing a touch of nature to their indoor spaces, it makes sense that a trend which brings the outside world into your house would be so popular during a lockdown.
This is why ‘house plants’ also demonstrated an 81.8% increase in search volume during the lockdown.
To complete our study we analysed 100 interior design styles and trends to find which trends had shown a notable increase in search volume from the start of March to throughout the lockdown. We compared the search volume score on 1st March to that when it hit its peak during the lockdown period to find the % increase in search volume.
We then analysed the average search volume score for each of these trends during lockdown by finding the average search score for each of these search phrases through 20/03/20 to 03/06/2020.
Full data set available upon request.